Special project for lifecell in Ukrayinska Pravda: how to switch mobile network and keep number
To prepare a turnkey special project for lifecell in Ukrainska Pravda to mark the 5th anniversary of the Mobile Number Portability (MNP) service — transferring a number to another operator's network while retaining the number and code.
Lifecell became our client in April 2024 and shortly afterward asked us to prepare a special project for Ukrainska Pravda dedicated to the fifth anniversary of MNP in Ukraine. There was a request to publish the material on May 1.
We offered three options to choose from. The client picked the one that the company liked the most — a roadmap for future subscribers. It was supposed to explain how to switch to lifecell from other operators' networks and keep the phone number. We suggested visualizing the material as if the reader were playing a board game — moving pieces, making choices and learning what to do to transfer their number to lifecell. This game-like presentation was meant to make the publication vivid and interesting even for those who had no plans to change their mobile operator.
What else we have done:
- drafted detailed terms of reference for the media (because without a good TOR, the result can be unpredictable),
- coordinated the work of the media team and strictly followed the deadline,
- edited the text, making sure that it was light and truly “playful”, but not overtly advertising,
- participated in the choice of style, explained the mechanics of rounds and steps,
- carefully checked the layout and took into account all the client's comments.
All of this happened in a record-breaking 3 weeks — from the client's task to the publication of the special project on the website. The material was published on May 1, the 5th anniversary of MNP in Ukraine.
9,200 views of the material on the website and 41,500 on the Ukrainska Pravda Telegram channel. As well as 56 clicks on the link in the article to the landing page where you can leave a request for number portability. The publication was included in a selection of the best design examples from Ukrainian web designers Ridne.
And most importantly, we have a satisfied client for whom we continue to generate new publication ideas and more.
