Presentation of the street lighting system
To demonstrate the possibilities of modern street lighting of the ITW Systems company. To organize a turnkey event presenting the installation of lighting on a Kyiv street named after American Senator John McCain.
Holding this event was a challenging task for our agency. First, the terms were short: less than 2 weeks from idea to its implementation. Secondly, the location was specific: in order to demonstrate how street lighting works, the event had to be held outside in the evening. We, together with the representatives of ITW Systems, purposefully searched for such a place directly near the illuminated street, from where the press and guests of the event would have the best possible view of the advantages of the lighting system.
After choosing the location, we made an estimate and ordered the necessary equipment (monitor for video broadcasting, lighting, awning in case of rain). We also provided catering with hot tea - after all, the event took place in November, so it was already cold outside. A separate task was the preparation of a video for broadcasting on the monitor: we showed ITW Systems promo and a video about John McCain himself and his visits to Ukraine. At the same time, we prepared a detailed scenario of the event, coordinated with the guests: representatives of the Kyiv city state administration, the American Chamber of Commerce in Ukraine, the embassies of the United States and Slovakia (ITW Systems is a Ukrainian-American company, and its partner in this project is the Slovak company SEAK Energetics). The high level of guests required special care as the Kyiv officials, diplomats from the USA and Slovakia were among them.
