PR audit
The success of any company, brand and name is directly dependent on its reputation. Therefore, it should be analyzed as carefully as human or financial resources.
Want to take your communications to a new level, but do not know where to start? Need to optimize your PR costs while staying in the public domain? Want to make sure that the existing PR strategy and tools are efficient? Need to find fresh approaches to new target audiences? Before you go any further, you should understand where you are now.
A PR audit (also communication or reputation audit) can help identify these issues.
This is a comprehensive study that allows you to determine the effectiveness of your communications, identify strengths and weaknesses of the company in public space, "growth points" and risks, assess the reputation among different audiences: customers, partners, employees, investors, opinion leaders, media, etc.
- to measure the effectiveness of the communication budget (evaluate the effectiveness of your PR agency or PR department);
- to increase the efficiency of communications;
- to ensure reputation stability when your business is restructured, management is changed, you enter new markets or attract investment;
- the company or brand has new tasks and it is necessary to determine the priorities in PR;
- in preventing or eliminating the effects of crisis situations.
We do not have a typical template for PR audit, because each organization, company, or brand has its own requests, achievements, and problems. Together with the client, we decide which aspects need to be analyzed.
We perform a communication audit in several stages. First, we conduct research, surveys, focus groups, interviews, analyze the media space and all information resources, and get acquainted with the necessary documentation. Next, we collect and analyze information depending on the goals. We enter data, conclusions, and recommendations into a single document received by a client.
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