Power to recover! Creating name for fundraising campaign of Come Back Alive Foundation and JYSK
To develop a pro bono name for a joint charity project of the Come Back Alive Foundation and the JYSK retailer. The campaign involved fundraising. The funds were to be used to purchase adaptive sports equipment to support veterans.
A representative of the Come Back Alive Foundation contacted the agency with a request to help create a name and message for the campaign. The name had to be short, to the point, understandable without further explanation, readable in Ukrainian and English, and convey the essence of the project. We had only one day to work on it.
In an effort to help Ukraine's defenders, the entire agency team joined the effort. We offered several options to choose from, which we generated in just one day, because the help was needed quickly. We handed over a list of ideas to the clients.
The communication team of the Come Back Alive Foundation decided to keep two options from our list — in Ukrainian and English — and the team was thanked for their productive and efficient work.
The agency generated the name of the social campaign Power to recover, which took place in JYSK stores in September-October 2024, free of charge. The campaign raised UAH 10,000,000 for equipment for the rehabilitation of veterans. We joined an important cause and received a heartfelt response.
