Organization and media support of charity race for YOUkraine foundation
We developed and agreed on the visual style of the event, its name, slogans, and messages.
We consulted with the organizers of similar events, discussed and approved the locations and key organizational moments. We decided what will be on the route, what attractions await the participants, and how best to decorate key locations. After all, in addition to the 5-kilometer race, there was also an exhibition and sale and an auction that was broadcast online.
At the same time, we were preparing texts — posts for the client's social media, news for the website, announcements, and press releases for the media. We invited celebrities, bloggers, opinion leaders, and other famous and influential people to announce the event.
Another challenge was that RUN FOR AZOVSTAL took place 20 kilometers from the capital, in Ukrainka. At the same time, Kyiv was hosting events of a similar kind.
On the day of the race, we invited representatives of television, online news outlets and other media. We provided the media with key materials and made sure that the speakers — organizers, former prisoners of war, Ukrainian Armed Forces personnel and veterans — were present.
More than two hundred participants and almost 450 thousand UAH for the rehabilitation of the defenders, raised through donations and a charity auction.
The event was covered by journalists from leading TV channels: 1+1, Channel 5, Suspilne, Dim, Rada.
The race was also mentioned by regional broadcasters, Ukrainian Radio, and Radio ROKS. The articles were published in Bukvy, NV, UNN, Ukrinform, and in MMR, a specialized media outlet for marketers.
Specialized online sports and military media, including Veteran Media and Army FM, also covered the race. The charity run was also supported by public figures such as Pavlo Zibrov, Olha Sumska, Yana Kuzmenko, Anzhelika Rudnytska, blogger Olena Hrytsai, host Sania Dymov, poet Pavlo Vyshebaba, Svitlana Volnova, Ulyana Pcholkina, and Sasha Mark.
In total, the event received about a hundred mentions in various communication channels with a total audience reach of over 20 million.
