New feature in Helsi mobile app
TASK
To disseminate information about new AI-enabled opportunities offered by the Helsi electronic medical information system. The Helsi+ function in the mobile application can help each patient analyze the results of laboratory tests. The service does not diagnose, but instead informs about possible health risks and recommends which specialist to contact.
The UK comms agency provided communications support for the launch of the service.
OUR OBJECTIVES:
To tell about the new features of Helsi, to draw attention to the mobile application, where it is now possible to get more details of laboratory tests.
WHAT WE HAVE DONE:
- collected all the information about the new feature
- prepared questions for the CEO of Helsi and a family doctor who told us about the features of the service
- prepared news stories about the feature launch for national and regional media
- advised Helsi on preparing a visual for the newsletter
- sent the news to national, medical, IT, and regional media
- organized an interview with Helsi CEO Yevhen Donets on Hromadske Radio
- collected links to publications and prepared a report for the client
Our work resulted in publications in 32 media outlets, including NV, Hromadske Radio, The Village, Delo.ua, Detector Media, and others.
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