Media relations, external press office
Would you like the media to cover your activities? Would you be satisfied if the results of your work were published in specialized editions? Would you like to see your speakers on the screens?
Do you need more mentions in the media, efficient communication with editors or press releases that will not go to the trash?
Proper communication with the mass media is a system that needs to be built. Annoying advertising is often ignored, but interestingly presented information is better perceived and remembered by the audience.
We know what the secret of success is, and that is why we offer you the service of working with the media and organizing an external press office for your company.
- creation of information events;
- selection of a media pool for broadcasting information important to the client (regional or local, national, sectoral)
- writing relevant texts (press releases, articles, columns, reviews, interviews, etc.);
- organization of photo and video shooting, editing of materials;
- publication of materials in the media and social networks;
- gathering information, providing answers to media inquiries;
- organization of media events (press tours, press breakfasts, press conferences).
A large part of our team has many years of experience in the media. They are journalists and editors of television channels. Therefore, we know the principles and mechanisms of sites, newspapers, and TV channels from within.
That is why we are able — on the one hand — to generate content that appeals to editors and their audience. On the other hand, to form a proposal for the client, the implementation of which would be the most effective for the promotion of his personal brand, business or public organization. This means that the client saves budgets, because the promotion is selective, in accordance with a clear, pre-agreed strategy.
The agency's specialists have experience in various formats: writing texts of various genres (interviews, storytelling, news, etc.), creating videos (programs, promos, stories, etc.), so they can provide advice, calculate the budget and fulfill the order "turnkey" .
In addition, we have a database of personal contacts, which saves time needed to find experts in various fields, celebrities, bloggers.
We practice different formats of working with the media. From preparation of materials for distribution to press events. The form of interaction is determined individually, taking into account the needs of the client.
For example, if a customer has a winery, a cannery or a solar farm (actually, almost any industrial facility) and wants to talk about their production capabilities (a new line, an international project participation, environmental initiatives, etc.) - a press tour will be a very appropriate form. After all, it gives journalists unique opportunities: it is an interesting news story, a bright "picture", access to on-site experts (you can prepare several specialists for an interview in advance). If all these components are available, then you can get a lot of positive and free materials in the media.
IN WHAT CASES DO YOU NEED COOPERATION WITH THE MEDIA?
When there is a need to increase customer loyalty, increase brand awareness, inform the target audience about a new event, product, etc. PR in the media is also important if you want to improve the image of the organization / person, neutralize criticism or reputational risks.
And here we offer our clients two ways of cooperation. The first one is the simplest: writing ready-made materials (announcements, releases, articles, etc.) and publishing these materials in the media (on a paid or free basis). And the second one is longer, more expensive, but more effective: it's not situational media PR, but building a strong, long-lasting relationship with the media — so that people know about your company and turn to your team for expert advice. This path involves the constant generation of news, contacts with editorial offices, communication on specialized online platforms, forums and so on. The second way supposes that the company has at least one (and preferably several) experts ready to provide relevant information that may be needed by journalists. And such experts must be ready for an interview — on record or in a live studio.
- the information event generated by your company should appeal to your audience (current or potential customers, partners, etc.);
- the following criteria should be taken into account: political context (favorable or not for the sharing of your information), dates of dissemination of information (holidays can "interrupt" the context, shift the focus of attention), unusual facts, novelty, sensational material, scale of the event;
- specifics of the media (online or TV, business resource or entertainment publication) should be considered;
- announcements and press releases should be easy to read, clear, not overloaded with details. And the material that is prepared for a particular edition must correspond to its style.
- all available platforms, tools, channels for communication should be used. These are: websites, social networks, online publications, newspapers, TV, opinion leaders, etc.
- saving money. Working with an agency reduces costs because you don't have to hire each specialist separately;
- coverage of information in accordance with the task and wishes;
- expertise of media professionals.
The ability to work with journalists, providing them with accurate, important and up-to-date information in a timely manner is one of the advantages of UK communications.
The considerable journalistic experience of our team allows us to present information in such a way that it is relevant and interesting for the media. We know - what, how, when and to whom you need to inform to be noticed.
The cost is calculated individually.
Share