Creating video appeal to world to support Ukraine in war
Women on war.
TASK
To create a video message to the world to get support for Ukraine in the war
STAGES OF IMPLEMENTATION
This project was a volunteer one for our agency. The video is based on frank stories of women who are going through the war, and each of the characters has her own pain. They talk about how they were forced to flee the war, how they said goodbye to their close ones, how they lost friends and loved ones. They also talk about the horrific atrocities and abuse of the Russians, about life under occupation.
The inspiration behind the video is Eva Blaisdell, an American entrepreneur, investor, and women's rights activist (known as Lady Rocket). It was Eva who came up with the idea of telling a video story on behalf of Ukrainian women. She contacted the Polish production studio Lazy Eight. The production studio invited our agency to join the project. We developed the format, prepared the script, and found the heroines. And Lazy Eight, together with Ukrainian director Ryta Kuzmina, created a video with English subtitles. Eva Blaisdell distributed the video in the United States, showing it at private events for American politicians. In Ukraine, our agency promoted the video. We were guided by a single goal - to draw the world's attention to the war that Russia started in Ukraine, to provide us with weapons so that we could defend our land.
RESULT
TV presenter Masha Yefrosinina, actress Olha Sumska, and singer Olena Vinnytska shared the video on their social media pages. The video was also posted on their pages by the NGO La Strada-Ukraine, the closed Business Club Woman, and several dozen Facebook groups created by Ukrainians abroad.
The video was viewed by about a million people on various platforms, and was shared by Ukrainian opinion leaders, celebrities, and the media.
Share
