Creating movie about family-based forms of care

TASK
To help create an awareness-raising video for the charitable organization SOS Children's Villages Ukraine, which should promote family-based forms of childcare. The video should provide an understanding of the key goals of the project: children should grow up in families, and communities should provide quality social services.
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IMPLEMENTATION
Our team worked on the video together with AuROOM FILMS production. We came up with the idea and style, created a preliminary script, and agreed it with the client. We searched for families who would agree to tell their stories, arranged filming with them, interviewed the characters, and supervised the shooting and editing process. Production colleagues were responsible for shooting, creating graphics, music, editing, color correction, and finalizing the video.
We decided to combine an informational and educational mission with an artistic approach, as there are already many informational videos on the topic, as well as many lyrical stories. We wanted to create material that would find a place both on the screens of cinemas and on the pages of online media.

The film tells the story of two families: the Snoz family from Kyiv and the Polyakov family living in Lviv. We worked with them individually to preserve and convey the peculiarities of each family. We also talked separately with experts whose comments are also used in the film.

Creating movie about family-based forms of care

To achieve the best possible result, 3 people created the script. As for the filming process, it was not easy to work in two cities, but our team managed it. Some difficulties were caused by the fact that we were working with children. In such cases it is necessary to take into account the peculiarities of age and character and to think over the way of building a conversation in order to observe ethics and not to hurt them. Realizing the sensitivity of the stories, we could not always show the children's faces, so we thought of appropriate moves and techniques when filming.

Our lawyers also joined the process of creating the video: they drafted agreements with the families to allow them to participate in the filming and organized the signing of permits to use the soundtrack, a song performed by Ukrainian singer Valentyna Levchenko.


Careful study of the material several times to choose the best shots, attention to detail, coordination of all legal issues, and we have the result — a short film that touches with its sincerity and tells about the possible options for creating a family for a child.

RESULT

The film is posted on the client's YouTube page. The video is regularly shown at the events of the charitable foundation SOS Children's Villages Ukraine.

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Надія Кучеренко

SMM-менеджерка

Одного разу між Надією та контентом пробігла іскра, яка розгорілась у полум’я творчості й креативу. Її фото, відео і тексти здатні будувати тісний контакт з будь-якою аудиторією. Як у житті, так і в роботі, любить аби було все просто, щиро та відверто. Вважає, що будь-яка ідея може бути геніальною, якщо вкласти в неї часточку душі. Досі не заявили світу соцмереж про свій проєкт? Надія знає магічні SMM інструменти, які у цьому допоможуть.