Corporate video for ZAMMER group of logistics companies
To create a non-trivial corporate video for the ZAMMLER group of logistics companies about its range of services. Logistics is a fairly systematic, clear and regulated business. In the video, we wanted to move away from standard ideas about logistics and sought to add a creative component to this perception, to go beyond certain norms.
UK comms worked on this video in partnership with the branding agency iden.team. We prepared the script for the video, assembled a team for its production. The corporate video focuses on the history of logistics, from ancient times to the present, and the company's key services are depicted using ink illustrations.
The story is told in first person, the company’s CEO. He makes work notes in a notebook, moving from one service to another, thus introducing the viewer to all the possibilities of his business. Turning over a new, blank sheet of notebook paper, he urges the audience to write this page together — the phrase "Let's make the history of logistics together" appears on the packshot.
While creating the video, the iden.team team spent tens of hours trying to combine liquid and ink, painted several kilograms of paper in search of 9 perfect illustrations and spent more than 12 hours in search of a good shot. It is worth noting that this advertisement was the first in this format on the Ukrainian market among logistics companies in the B2B segment.
The non-standard approach to the video got positive feedback from the agency’s client. The video ended up being the business card of the company — an integral part of ZAMMLER GROUP presentations, it was shown to partners and clients. And the agency received several more requests regarding the production of a similar video.
