Communication support of the UNICEF project called ‘Monitoring the needs and support of children affected by war’ (the project is implemented by the Partnership For Every Child charity on the order of the Ministry of Social Policy and financed by the United Nations Children's Fund (UNICEF) in cooperation with the National Social Service of Ukraine, Ministry of Education and Science of Ukraine, and Ministry of Health of Ukraine).
The specifics of the project was the coordination of the agency's team with numerous experts in the regions and Kyiv. From the experts, the team received monitoring data, stories, and contacts of the beneficiaries who were assisted by the Project and the families who registered in the chatbot. And based on these data, tables for reporting, posts and visuals for social networks, and articles for mass media were created.
A separate area of work was the production of polygraphy for the project. In particular, an instruction for medics was visualized (in graphical and video formats) ("How to act when an unaccompanied child is found?"). Later, this visual was distributed among medical workers through the Ministry of Health.
More than 30 visualizations of monitoring data have been created as part of the Project, over 40 posts for social networks have been published alongside more than a dozen interviews and online meetings with project experts conducted. The material about the achievements of the Project was published in the Ukrainska Pravda online newspaper, and the story was broadcast on the 1+1 TV channel. Materials about the Project were also posted on social networks and websites by the Office of the President of Ukraine, the National Social Service, and Daria Herasymchuk, an adviser to the President of Ukraine on child rights and child rehabilitation. The project also involved cooperation with the Ministry of Social Policy and UNICEF.
Одного разу між Надією та контентом пробігла іскра, яка розгорілась у полум’я творчості й креативу. Її фото, відео і тексти здатні будувати тісний контакт з будь-якою аудиторією. Як у житті, так і в роботі, любить аби було все просто, щиро та відверто. Вважає, що будь-яка ідея може бути геніальною, якщо вкласти в неї часточку душі. Досі не заявили світу соцмереж про свій проєкт? Надія знає магічні SMM інструменти, які у цьому допоможуть.