Anti-crisis communications
Speak up or remain silent? When should you tell the truth, and when is it better to keep quiet?
What should PR be like in crisis situations, when the company is "under the microscope"? When you face information or even a raider attack? What can be done to prevent a crisis and how to "build muscle" in anti-crisis communications?
We help our clients to deal with these issues. We always advise to work ahead and deal with risks, consequences and response to possible crises in advance. When the crisis comes as a surprise, it becomes a matter of minutes - the sooner you engage communications professionals, the better your chances of getting out of the crisis quickly and without losses.
We are often asked: “To react immediately or not to react at all? What can be said and what not? Is it possible to remain silent or can you just miss certain moments? Is it necessary to communicate with journalists? What to tell employees? ” And this is not a complete list.
- to react carefully — you should not panic, as well as delay the reaction;
- to take the lead in communication — so that there is no information vacuum and opponents do not take advantage of it;
- to give the most complete, reliable, accurate information, to convey it in clear language through relevant channels;
- remember about internal communications — regularly brief the team, partners, customers of the company on the developments;
- plan the company's positioning in advance after the crisis.
And a few more simple tips. Tell the truth, do not be afraid to apologize or admit a mistake. Make sure that your main message is unified and your press releases, website news, company's social networks and personal pages speak with one voice.
Put up with the idea that you will have to work 24/7 for some time.
- bury your head in the sand, keep quiet, try to "sit through the storm";
- hide details, distort information, pretend to be a victim;
- not to take part in consequence management;
- instruct an untrained speaker to communicate with the media.
It is always difficult to be ready and to respond to a crisis. It is twice as difficult if you do it yourself, with an internal resource. In this case it is much harder to look at the situation from an outsider’s perspective. That is why we recommend contacting external specialists.
Our team assesses possible risks, develops an anti-crisis response strategy and a clear action plan. We implement it if necessary.
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