All-Ukrainian Forum of IDP Councils. Media support

TASK

Announce the All-Ukrainian Forum of IDP Councils, invite the media to the event, organize a press event during the forum, and cover the progress and results of the event.

IMPLEMENTATION

First, we talked to the organizers to understand and communicate information about IDP councils and the forum itself through the media. We wrote a press announcement that was distributed to media representatives with information not only about the upcoming forum, but also about the main role of IDP councils. We explained that it aims to protect the rights and interests of internally displaced persons. Currently, more than 500 IDP Councils have been established in Ukraine, and there are about 5 million IDPs in Ukraine. Therefore, it was important to maximize the coverage of the event.

The All-Ukrainian Forum of IDP Councils in Kyiv lasted for 3 days and brought together almost 500 people from all over the world. The event became the first broad platform for dialogue between IDPs, central and local authorities, the public sector and international organizations. The event was attended by representatives of international organizations, including the UN, representatives of the Ministry of Reintegration and 157 members of various IDP Councils. The participants developed joint algorithms for supporting, adapting and integrating internally displaced persons into local communities.

 

We provided full PR support for the event. During the forum, we were responsible for media relations, coordinated journalists, worked with the photographer and cameraman at the location to enable them to create high-quality photo and video content, and helped with other related organizational issues. For example, we monitored the timing of the press event, accredited media, and helped with guest registration.

 

Our communication agency was responsible for the pre-event, which featured key speakers:

The event was organized by the Stabilization Support Services Charitable Foundation in partnership with the Ministry of Reintegration of the Temporarily Occupied Territories and with the support of the United Nations Refugee Agency in Ukraine (UNHCR) and the International Research and Exchanges Board (IREX).

 

We structured the main information, wrote news releases and sent them to those media who could not attend the event.

RESULT

Thanks to the work of our team, we received almost 70 mentions in national, regional and international media with a reach of over 10 million. In particular, in such publications as: Ukrinform, Interfax, Censor.net, TSN, Ekonomichna Pravda, LB, České Novyny, etc. It was also published on the websites of united territorial communities, city and regional administrations in different regions of Ukraine.

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Надія Кучеренко

SMM-менеджерка

Одного разу між Надією та контентом пробігла іскра, яка розгорілась у полум’я творчості й креативу. Її фото, відео і тексти здатні будувати тісний контакт з будь-якою аудиторією. Як у житті, так і в роботі, любить аби було все просто, щиро та відверто. Вважає, що будь-яка ідея може бути геніальною, якщо вкласти в неї часточку душі. Досі не заявили світу соцмереж про свій проєкт? Надія знає магічні SMM інструменти, які у цьому допоможуть.